We strive to be the best at everything we do :

1. We adapt a right first time approach.
2. We fight complacency everywhere.
3. We pursue continuous improvement.

We grow value in our business:

1. We recognize high performance.
2. We drive each other to deliver better results.
3. We keep it simple.

Who are at the heart of our business:

1. We aim for consumer & customer satisfaction through full appreciation of their needs.
2. We take decisions with consumer in mind.
3. We provide consumers with the best experience.

Who are at the heart of our business:

1. We aim for consumer & customer satisfaction through full appreciation of their needs.
2. We take decisions with consumer in mind.
3. We provide consumers with the best experience.

We identify every opportunity to improve Performance and always learn from our mistakes:

1. We lead and inspire our people to acheive excellence.
2. We actively challenge the status quo.
3. We treat the business as if it were our own.

We do what we say we will do taking responsibilty for our actions:

1. We deliver on our commitments.
2. We address issues directly and openly.
3. We use initiative and judgement to make fast decisions that add value.